[2] The company's original focus was to publish direct mailings for the furrier industry which morphed into a magazine named Furs and Fashions.
"[3][1] Fatt was responsible for winning the accounts of Ford Motor Company, Procter & Gamble and Chock Full o' Nuts.
[3] In 1966, Grey became one of the top 10 agencies in the U.S.[3] In 1967, Strauss was named CEO and Edward H. Meyer, president.
[3] In 1969, Grey won the Kraft General Foods' Post cereal account and sales reached $230 million.
[1] In the 1970s, Grey was responsible for several popular ad campaigns including "Star Wars" toys for Kenner, aspirin and toothpaste for SmithKline, and Stove Top Stuffing for Kraft General Foods.
[1] In 1977, his daughter Barbara, a freelance writer, married Democratic politician Edward N. Costikyan in a Unitarian ceremony.