The network is focused towards on Pakistani entertainment dramas, sitcoms, talk shows, web series and culture.

[1] The channel started off with a format similar to PTV Prime and other South Asian channels where it provided slots for soap operas in general while presenting an hourly slot for news headlines.

Although flaming political talk shows and dramas were the main priority when it came to programming, the network soon was hailed for its news coverage.

[4] In 2003, ARY Digital was criticised upon its airing of a prisoner's derogatory comments against the Anti-Terrorism Court (ATC-3) and a video showing balded young girls behind bars begging for mercy.

The contempt of court proceedings against the officials of the network were withdrawn after the judge accepted unconditional apologies.