She is one of the kuldevis of Kutch and Rajasthan, and the Jadeja clan of Gujarat, Chauhans and Patiyats inhabiting the western Indian provinces.

According to the popular legend, Maharaja of Junagadh Khangar Chudasama's wife, Sheetal Solankini, accepted her as Kuldevi after fulfilling her hope of having a son.

The temple was built in the 14th century by two Karad Vanias, Ajo and Anagor at Mata no Madh .

The Brahmin communities like Billore, Gaur Lata Thanki, Pandit and Dave Pushkarna, Sompura Salat also worship her as a kuldevi.

In Gujarat Junaghad, Devchandani Parivar worship her as kuldevi, where her temple is located beside Uparkot.

[4][5] The original temple located 80 km from Bhuj, and apparently thousands of years old was renovated around 1300 AD by Karad Vanias, who were ministers in court of Lakho Fulani, ruler of Kutch.

[5] Every year at Navratri annual fair at Mata no Madh, lakhs of devotees turn up to pay their respects to the goddess form all over Gujarat and even Mumbai.

[6] Another temple is also at Bhuj, located within fortified town, which was originally capital of Kingdom of Kutch.