It advocates this principle via domestic and regional alliances with industry, multilateral organisations and academia with the sole aim of raising the profile of the human capital and talent management agenda.

[3] AIF conducts applied research and prepares case studies relating to talent management and human capital development issues in the financial services industry.

AIF also works with the financial services industry to enhance the development, implementation and advocacy of professional standards and business ethics.

The aim of its research is to provide a rigorous analysis and suggest possible solutions to the challenges faced by industry in the areas of talent attraction, development and retention.

[11][12] Another study found that crowdfunding is expected to grow as a critical source of funding for micro, small and medium-sized enterprises in Malaysia.

[16] In 2017, AIF published a study on the importance of Green Human Resource Management (GHRM) in the Malaysian financial services industry.