He has appeared as an expert on a number of television and radio programmes, including the Channel 4 show Embarrassing Bodies, talking about his techniques and demonstrating his surgery.

[4] Shahmalak performed the UK's first eyelash transplant in 2009[5] using techniques pioneered in hair replacement surgery and for the victims of facial burns.

[6] and commented on the increasing popularity of so-called 'statement eyebrows', modelled on those of Kate Middleton, now Catherine, Duchess of Cambridge Shahmalak has treated a number of celebrity patients, including actor David Fleeshman,[7] German soccer professional Dietmar Hamann,[8] Homes Under The Hammer star Martin Roberts,[9]

[11] In 2014, Granada Television broadcast a report on the surgeon's self-funded trips to Karachi - with a team from the Crown Clinic - to perform surgery on women disfigured in assaults by ex-lovers, jealous friends or obsessive stalkers.

The surgeon - who is reported to be only one of nine professionals in the world qualified to perform the surgery - also provided training for local doctors in order that they, in turn, can support other victims.

[12] His work, which is carried out in association with the charitable Smile Again Foundation set up by former beauty therapist Masarrat Misbah, has helped victims such as 27-year-old Kanwal Qayum, who was doused in acid as she slept by a friend envious of her new job as an air hostess.

[18] Shahmalak's pioneering work in the region has been covered by ITV's Good Morning Britain, ITN News and Granada TV among others.

[22] Early in 2018, Shahmalak returned to Pakistan to operate on more victims of acid attacks and his charitable trip was covered by the BBC on North West Tonight where he was interviewed by presenter Annabel Tiffin.

[28] He is a frequent media spokesman, and has written about the importance placed in hair over the centuries and the fact that baldness until recently was not recognised as a social or medical issue, despite the sometimes catastrophic impact it can have on confidence and mental well-being.

"[29] Shahmalak has also written about the impact of work stress and pressure on hair colour and density, highlighting the example of US President Barack Obama and leading UK politicians whose lifestyles have been reflected in their looks.

Writing in the Huffington Post he concluded: "These very visible physical manifestations of stress are not simply a gift to the world's picture editors, and hair transplant surgeons like myself.

He wrote: "Reading the comments on various newspaper message boards, it struck me how unforgiving many people remain about a young man like Calum who decides to have hair transplant surgery.

[31] Shahmalak will be hosting the 8th annual FUE Europe Conference in Manchester, including a live surgical workshop at Crown Clinic, in 2019.