The hill's enduring claim to fame came when Lionel Martin and his partner Robert Bamford achieved success with their self-built 'special' car, and hence named their fledgling car manufacturing business Aston Martin.
[1] The original course started about 20 metres away from the 'T' junction with the B4009 - Upper Icknield Way, and finished level with the house at the top of Aston hill, a distance of 0.75 miles (1.21 km) and a climb of approximately 80 metres.
[1][2] The 'Aston Martin Monument' is located at the roadside near the top of the hill beside the Aston Hill mountain bike park car park.
It incorporates a plaque which is inscribed : The name for the marque was in part suggested by Lionel's wife Kate, because it would place the company at the top of alphabetic lists and catalogues.
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