[6] Shufelt has stated that no alcohol is removed after brewing nor is any other ingredient added, unlike other non-alcoholic beers.

[8] Athletic Brewing was launched with two beers, and initially began selling in seven stores in New England on a trial basis, which then expanded to all the states in the US, and then other countries around the world.

[13] In 2022, it opened a 150,000 square foot brewing facility in Milford, Connecticut, that is capable of producing 6 million cases annually.

1 non-alcoholic beer brand by sales in U.S. grocery stores by early 2024, overtaking Heineken and Budweiser.

[17] Athletic's investors include a number of athletes and celebrities, including pro football players J. J. Watt and Justin Tuck, Momofuku founder David Chang, cyclist Lance Armstrong, and Toms Shoes founder Blake Mycoskie.