The film's music and background score were composed by Devi Sri Prasad marking his immediate collaboration with Pawan Kalyan and Trivikram Srinivas Individually.

The album's release coincided with a promotional audio launch function on 19 July 2013 at Shilpakala Vedika in Hyderabad under high security arrangements on Aditya Music label.

[2] In 2012, Trivikram hired his regular associate Devi Sri Prasad to compose music for this film with Pawan Kalyan thanks to the stupendous success of Jalsa which marked the trio's first collaboration which released in 2008.

[6] In July the song Its Time to Party was shot at 7 acres property of Annapurna studios in which Pawan Kalyan, Samantha, Mumtaj, Hamsa Nandi and 100 others in the choreography of Ganesh Master.

[7] Pawan Kalyan was reported to croon for a folk song "Kaatama Rayuda", an old Traditional folk song earlier used in the 1940 film Sumangali whose tune was re-composed by V. Nagayya and lyrics were re-written by Samudrala Sr. which was confirmed by Devi Sri Prasad in his Twitter account after the release of the track.

[8][9] It was also informed later that Devi Sri Prasad would make a guest appearance in Ninnu Chudagane song written by him which was Trivikram's idea.

[13] On 19 July 2013 the audio was launched under very tight security arrangements with no chief guest and outsiders being invited and Pawan Kalyan, Samantha, Trivikram and rest of the film's unit celebrating the event along with the audience.

The song made waves in the social media in 48 hours with close to half a million hits on YouTube.

"[19] 143Cinema.com gave a review stating "Overall it a HIT album and the combo (Pawan Kalyan – Trivikram – DSP) never disappoints and fans get go crazy on Aaradugula, Kirrakke and its party time now.