[8] Mangli, sister of Chauhan said, "When Devi Sri Prasad, the music director of the film, was looking for a fresh new voice to sing ‘Oo Untaavaa’, he put the word out.

Devi Sri Prasad was sent around ten videos of different folk singers performing, among which was one of Indravathi singing on my show.

Devi Sri Prasad zeroed in on her and I got a call from his manager, asking if my sister would like to give a voice test.

[10] Earlier, Nora Fatehi was confirmed to feature alongside Allu Arjun in an item number in September 2021.

[12] On 15 November 2021, the makers of the film Pushpa: The Rise announced a special song featuring Samantha Ruth Prabhu through their social media handles.

[13] On 30 November 2021, they released a poster that featured a back shot of Samantha and announced the commencement of shooting.

[20] Indravathi Chauhan and Mangli performed the song at the pre-release event of the film held in December 2021 in Hyderabad.

Chauhan performed the song in the ETV variety show Sridevi Drama Company in January 2022.

Dutch DJ and record producer has performed the song Martin Garrix during his tour in Hyderabad in March 2023.

[40] Composer Devi Sri Prasad announced the Oo Antava concert tour banking on the success of the song.

[41] During the 24th IIFA Awards, held in Abu Dhabi in September 2024, hosts Shah Rukh Khan and Vicky Kaushal danced to the song.

[46] According to them, the song portrayed men as casanovas and eve teasers as its lyrics seemingly mock the male gaze.