The hook leg-dance step in the film, performed by the lead actor Rashmika Mandanna became widely popular and a pop-cultural phenomenon.

[7] Impressed by her performance in the independent folk song "Bava O Sari Rava", composer Devi Sri Prasad has signed her.

[9] Rajalakshmi Senthil Ganesh, Sithara, Ananya Bhat, Sunidhi Chauhan and Shithi Saha have recorded the song in Tamil, Malayalam, Kannada, Hindi and Bengali languages respectively.

[16] In February 2022, the Hindi, Telugu and Malayalam versions debuted at number three, six and twenty in the inaugural Billboard India Songs chart.

[26][27][28] There were many short videos created on social media, performing to the music and recreating dance sequences.

[37][38] Devi (Maitreyi Ramakrishnan) and Kamala (Richa Moorjani) danced to the song at the wedding ceremony, in the episode.