In contrast to classical machine-based eye tracking, during AttentionTracking the attention is measured with a computer mouse or a comparable pointing device.
[3] In general the procedure is based on the fact that attention does not only control the view but also other motoric systems.
[4] The measurement starts with a small training during which the respondent is gradually introduced and accustomed to the desired click behavior.
The training ensures that only respondents with sufficient mouse competence and speed take part in the test – simply put, hand and eye movement are synchronized.
Through the online realization of the procedure the attention measurement can be included in target group-specific, supra-regional surveys.