Attention to Detail Ltd (ATD) was a British video game developer based in Hatton.

In mid-1987, Chris Gibbs, Martin Green, Nalin Sharma, and Jon Steele created the Atari ST port of Super Sprint for Activision.

Sharma had already had experience developing Commodore 64 and contacts in the video game industry, which enabled the group's partnership with Activision.

Simultaneously, Fred Gill had developed the game Octan for the ZX Spectrum, which he sold to Firebird.

Gibbs, Gill, Green, and Stelle, as well as Jim Torjussen, founded Attention to Detail in September 1988.