Audience Screening incorporates a number of different technologies including behavioral targeting and the more advanced Conversion optimization platforms.
This process happens in fractions of a second and can be used to better qualify the audience, allowing advertisers to reach only those folks most likely to convert as well as the publisher to generate a higher cost basis for their inventory.
Behavioral targeting allows the publisher to identify and bucket groups of impressions together based on the audience profile and past traffic experience.
The Audience Screen model actually identifies this information in real time and can be updated faster and with more detailed accuracy.
In addition, we can overlay the traditional targeting metrics such as frequency caps and successive messaging to determine the most effective model for reaching and converting customers while limiting budget exposure.