Conversion rate optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).

In 2004, new tools enabled internet marketers to experiment with website design and content variations to determine which layouts, copy text, offers, and images perform best.

[6] Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.)

One school is more focused on testing to discover the best way to increase website, campaign, or landing page conversion rates.

A conversion rate is defined as the percentage of visitors who complete a goal, as set by the site owner.

A bar chart showing three stages in a " sales funnel ": "saw the advertisement" -> "clicked the advertisement" -> "bought the product". The three stages have two conversion rates to be optimized.