[1] Kitching has appeared in a national Peta2 "Fur Is Dead" campaign, and one of its public service announcement against animal testing in the personal care products industry.

[13] Kitching was a style editor for SpinMedia's now-defunct social media and pop culture website Buzznet,[10] working with the company for over 6 years since they first found her LiveJournal blog in 2006.

She later started an organic, fair trade luxury fashion brand called LUNA, which was inspired by astrology, positive thinking, ancient ideologies, and magic.

[20] Coco de Coeur, Kitching's former clothing line, was described by Nylon as "astonishing," earning comparisons to designs by Meadham Kirchhoff and Jeremy Scott.

[22] In early 2013, Kitching created a line of new age crystal pendant jewelry, holistic spa treatments, and gifts that were sold in Urban Outfitters.