Like other social networking services, Buzznet is a platform for members to share content based on their personal interests.

Unlike other social networking services that focus primarily on messaging and profile pages, Buzznet members participate in communities that are created around ideas, events and interests, most predominantly music, celebrities, and the media.

The company was established in March 2003 in Los Angeles, California,[2] by Marc Brown, Steve Haldane, Kevin Woolery and Anthony Batt (CEO).

[6] In April 2007 Buzznet hosted the official online community for the Coachella Valley Music and Arts Festival.

[8] In 2007, Buzznet.com partnered with the Honda Civic Tour and the social media fan site Friends or Enemies.

[12] In April 2008, Buzznet acquired Idolator and also brought on Universal Music Group as an equity holder and content partner.

[18] After raising $12.5 million in March 2009, Buzznet changed its name to Buzz Media, Inc. to "more accurately reflect its focus" as owner of multiple websites beyond its flagship property buzznet.com.

[20] Later that month, Buzzmedia, formerly known as Buzznet, purchased the six music sites PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL.

[22] After shutting down the print version of the magazine, reducing its staff to about 200, and focusing on advertising, it rebranded itself as SpinMedia in March 2013.

[citation needed] Members are recognized for their popularity in the Buzznet community based on the amount of buzz they receive.

[citation needed] Bands such as The All-American Rejects, The Maine, All Time Low,[29] My Chemical Romance, Thirty Seconds to Mars, HIM[30] AFI, Cartel,[31] New Found Glory, Boys Like Girls,[32] Blaqk Audio,[33] Anberlin,[34] The Sunpilots,[35] Fall Out Boy, Kerli and Lostprophets[36] maintained user pages and semi-active blogs on Buzznet as of 2008.

They can upload content directly via email, with ShoZu, or access their account with mobile and iPhone versions of the site.