[4] Their products are designed and delivered from Sydney, with the business run out of the company's headquarters in the suburb of Leichhardt.

The company has a broad reach for a business run entirely via the Web, with no shop front and minimal packing staff.

[7] AussieBum swimwear has been featured in music video clips Slow by Kylie Minogue and SuperMartXé VIP.

In 2011, during the first episode of The Celebrity Apprentice Australia, director Sean Ashby gave $50,000 to charity when politician Pauline Hanson washed his car wearing aussieBum underwear, plus an additional $10,000 for Deni Hines to sing the national anthem.

Wonderjocks have been designed to lift and enhance a man's "package", through the use of a fabric cup used to protrude everything out instead of just down.