Rosalia sang the song for the first time in June 2018 when she was part of the Sónar music festival held in Barcelona.

[2] On 28 May 2019, Rosalía announced the release of the song and posted a preview of the video on her social media.

[3][4] In a statement, Rosalía said that she began making the song's beats in November 2017 with close friend and producer el Guincho.

[6] In a positive review, Matthew Ismael Ruiz of Pitchfork noted that the song "may be a tongue-in-cheek ode to high fashion that name-checks Valentino and the Hamptons, yet the intentional misspelling of haute couture betrays a mocking tone.

"[1] Forbes' Jeff Benjamin called the song's name "a tongue-in-cheek take on 'haute couture', implying a mocking tone to hipster and high-brow fashion", and stated that "amid the cultural critiques, there's fun and easy sing-along moments throughout the track too".