With "five exclusive dealerships" in 1906, the strip was the prime location for car sales in Omaha.
Current brands that formerly had showrooms on Automobile Row included Ford, Buick, Fiat, and Cadillac.
"[5] There were many events on Automobile Row supported by the Omaha Autodealers Show Association.
They included an annual "garage show" and carnival that was noted for its incandescent lightbulbs and the draw of car dealers.
A national journal for car dealers reported that, "The promise of bumper crops in the state is leading all of the automobile men to predict record sales this fall.