Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.

The name Aveeno is derived from the scientific name for the common oat, Avena sativa which belongs to the family poaceae.

In 2004, the brand was launched into the facial care category with the Positively Radiant line, based on the "Active Soy" ingredient.

[8] The company stated that benzene is not used in the manufacturing process of the sprays and that they have begun an investigation into the source of the contamination.

[9][10] Aveeno has been criticized for selling products that contain microbeads, small plastic balls that are not removed in sewage treatment works, and often end up in the ocean.