[6] In 2001 Avolites launched the Diamond 4 range of control consoles,[10] which was based on a conventional PC motherboard instead of custom made hardware reliant on Motorola processors.

Although the custom hardware consoles were still sold and updated in stages during the 2000s, the company gradually moved software development towards the Windows OS running on conventional PC motherboards.

David Green, Mark Calvert and Ralph Lambert formed a VJ collective known as Inside-Us-All initially working on visual effects for the rave and party scene.

The trio decided to expand into more corporate work and took on a new staff member, John Munro, forming the Pixel Addicts company at the time.

[11] The media server products were used in the Olympic opening and closing ceremonies of 2012 to perform video mapping across the audience seats.