[11][12] The company began with reward programs by tracking transactions of frequent flyer users and later expanded its services by adding a variety of customer loyalty programs[13][4][14][15] AwardWallet added a companion mobile application for iOS and Android devices circa 2010/2011.

[18] AwardWallet software has been discussed and cited in travel and technology sections of the media outlets such as The New York Times, BBC,[19] CNN,[20] Bloomberg,[21] Forbes,[4] Entrepreneur,[22] Vox[23] Los Angeles Times[24][25] CNBC[26] and The Wall Street Journal, among others.

The service tracks loyalty programs and rewards systems from over 700 travel and retail companies, providing travel alerts, email notifications for flight disruptions, and spending analysis to help users optimize point accumulation.

[34][35] AwardWallet was a part of controversy related to the denial of the airline companies to have tracking software programs in their API systems.

[9][3] In August 2013, American Airlines resumed its use of the AwardWallet by integrating its software in the company's API.