Awoulaba is a Baoulé-language term from Ivory Coast meaning "queen of beauty", which refers to women who have plump and curvaceous bodies featuring large buttocks and wide hips.

[1][2] Ivorian photographer Joana Choumali describes Awoulaba as "beautiful women of impressive dimensions: a face with fine features, large breasts, a well-defined waist and, above all, big buttocks".

[3][4][5] Since 2011, locally manufactured mannequins depicting the Awoulaba body shape have become a familiar sight throughout numerous clothing shops in Abidjan, Ivory Coast and they are distinguished from foreign imported mannequins that depict slim women (described as Taille Fine, meaning "thin waist").

The top winner of the 2019 competition was promised a Citroën C4 vehicle from Al Moustapha Toure, president of the Collective of Economic Operators of Côte d'Ivoire (COECI).

[9] Mayor Jean-Marc Yacé of Cocody offered 4 million CFA francs to be divided among the top three winners of the 2019 competition.