The song was performed by Samra, who was internally selected by the Azerbaijani broadcaster İctimai Television (İTV) to represent the nation at the 2016 contest in Stockholm, Sweden.

In 2015, Azerbaijan placed twelfth with the song "Hour of the Wolf" performed by Elnur Hüseynov, who was also the first artist to represent the nation twice at the contest; Hüseynov previously represented Azerbaijan in its debut appearance at the 2008 contest where he performed the song "Day After Day" together with Samir Javadzadeh.

Between 2011 and 2013, Azerbaijan organized a national final titled Milli Seçim Turu to select the performer, song or both for Eurovision.

In 2014, the broadcaster utilised an existing talent show format titled Böyük Səhnə where the winning performer would subsequently be given an internally selected song.

The selection of Samra as the Azerbaijani Eurovision contestant was based on the decision of İTV and participants of an opinion survey that featured more than 100 music and television industry experts and Eurovision fans from over 35 European countries, while "Miracle" was selected from over 400 submissions from local and international songwriters in a similar method.

On 3 April, Samra performed during the Eurovision Pre-Party, which was held at the Izvestia Hall in Moscow, Russia and hosted by Dmitry Guberniev.

[9] Between 21 and 22 April, Samra competed promotional activities in Malta by appearing during the TVM talk show programmes Skjetti and Xarabank.

[22][23][24] The LED stage floor and screens displayed beige and yellow geometric lines and the performance also incorporated pyrotechnics, which included flames and a waterfall effect.

The performance was directed by Roine Söderlundh, who based the idea of the act around a modern and futuristic approach on the Alice in Wonderland novel.

The four backing vocalists/dancers that joined Samra on stage were Jessica Marberger, Dea Norberg, Zain Odelstål and Patrik Riber.

[32][33] Voting during the three shows was conducted under a new system that involved each country now awarding two sets of points from 1-8, 10 and 12: one from their professional jury and the other from televoting.

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.