The channel broadcasts a mixture of contemporary Bollywood, Indipop, Bhangra and international music.

Programs include celebrity interviews, artist profiles, concerts and chart rundowns, as well as video request shows.

There are four different versions of the channel being broadcast in the UK, North America, Africa, the Middle East and South Asia.

Since 2008, the yearly UK Asian Music Awards have been produced and broadcast by the channel.

[1] B4U Music emerged as the No.1 Asian TV channel in UK ratings in January 2022.