BLVD Place is home to Whole Foods Market and numerous upscale shops, boutiques, and restaurants.

[2] Phase II of the development contains about 211,000 sq ft (19,600 m2) of retail, restaurant, and office space, and is 99.9% leased.

In 2005 Wulfe announced its plans to demolish the Pavilion and use both parcels to create BLVD Place in phases.

[8][9][10] Frost Bank signed a lease in Phase II of BLVD Place for 53,000 sq ft (4,900 m2).

[3] In April 2017, the real estate investment trust, Whitestone REIT, announced plans to buy the development for, along with Eldorado Plaza, $204.6 million.