BSA cars

BSA had established a motor-car department in an unsuccessful effort to make use of the Sparkbrook Birmingham factory.

After 1912, manufacture was carried out by group subsidiary Daimler in Coventry or BSA Cycles in Birmingham.

The following year, marketed under BSA Cycles Ltd, the company sold 150 automobiles and again began producing complete bicycles on its own account.

By 1909, it was clear that the new motorcar department was unsuccessful, an investigation committee reporting to the BSA Board on the many failures of its management and their poor organization of production.

Believing he could buy the missing management skills that could not be found within BSA, he started merger talks with The Daimler Company Limited of Coventry.

In view of the earlier criticism contained in the 1909 report of the investigation committee, BSA continued to produce cars of their own, using Daimler engines.

BSA brand ownership was disputed after Tata Motors purchased Jaguar Cars and Daimler Company.