BVD

The brand was founded in 1876 and named after the three founders of the New York City firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D.").

They went on to introduce a two-piece and the popular union suit[5][2] as well as a lightweight waffle-like fabric with the advertising slogan, "Next to Myself I Like BVD Best".

In 1929, Olympic swimmer Johnny Weissmuller, who went on to become the most famous Tarzan in motion pictures, was hired as a model and representative.

He was featured at swim shows throughout the country wearing the BVD brand of swimsuits, handing out leaflets and giving autographs.

of Spanish, the term bibidí, pronounced like the English initials, is an eponym for a man's sleeveless underwear T-shirt.

BVD advertisement from 1915