Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987.
[1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India.
[2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool".
[2] In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$17 million) deal.
[4][5] As of 2007, the Babool brand was valued at ₹1 billion (US$12 million).