Meswak (also referred to as Miswak) is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998.

[3] The teeth cleaning twig of the plant is reputed to have been used over 7,000 years ago.

[4] The brand was relatively unknown until a television advertising campaign during the 1998 Coca-Cola Cup spread brand awareness.

[5] In 2005, Meswak was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Promise in a ₹1.43 billion (US$17 million) deal.

[8] In 2011, Dabur announced that Bipasha Basu would be Meswak's brand ambassador.