Babycham (/ˈbeɪbiːʃæm/) is a light (6% ABV), sparkling perry invented by Francis Showering, a brewer in Shepton Mallet, Somerset, England.
The name was owned by Accolade Wines until 2021, when it was bought back into the Showering family business Brothers Drinks Limited.
The case (H P Bulmer Ltd and Showerings Ltd v J Bollinger SA [1978] RPC 79) hinged on the fact that Babycham had been described in advertising as 'champagne perry' or 'champagne cider'.
[12] The brand's appeal waned with the rise of cheaply available alternatives and a tightening up of the regulations governing alcohol advertising on television.
1993 saw a major relaunch of the brand and the reintroduction of the chamois mascot, a giant model of which can be seen outside the Shepton Mallet factory where the drink is produced.
The sons of the original Showerings founders went on to produce Brothers Cider,[15] and in 2021 bought the Babycham brand back from its then owner Accolade Wines for an undisclosed sum.