Don prepares breakfast in bed for Betty to celebrate Mother's Day, but trips and falls down the stairs.
The next day at Sterling Cooper, Don and his co-workers meet with executives from the Israeli Board of Tourism to discuss marketing strategies.
After the event is over, she tells Freddy that she does not want to feel "like one of a hundred colors in a box" and refers to a trashcan full of discarded samples as a "basket of kisses."
Impressed, Freddy relays Peggy's comments to the rest of the creative team and expresses the idea that she may have some writing talent.
They are silenced when Midge's friend takes the stage and performs a song about the Jews' mourning their exile from Zion in Babylon.
As the song continues, Joan and Roger leave the hotel and, posing as strangers to avoid suspicion, wait for separate cabs.
Alan Sepinwall, writing for New Jersey's The Star-Ledger, praised its focus on the show's female characters, and in particular the progression of Peggy's story.
[1] Andrew Johnston, writing for Slant Magazine, considered it the show's "most entertaining" episode to date, and wrote that its ending "beautifully demonstrates the level of insight that makes Mad Men so special.
It features Midge for a brief time, and it gives us a taste of both Betty’s view of the world (which seems haunted by her fear that her looks will fade) and the glimmerings of what relationship she has with Sally.