Backcountry.com is an online specialty retailer that sells clothing and outdoor recreation gear for hiking, camping, road biking, mountain biking, rock climbing, winter sports, fly fishing, kayaking, rafting, road and trail running, and more.

After rapid product growth Backcountry began to court other categories including discount and One Deal At A Time (ODAT)[4] In an attempt to regain focus and target bargain-seekers, the company added niche websites such as SteepandCheap.com and outlets such as the now-defunct BackcountryOutlet.com and Tramdock.com.

[6] Bergfreunde was founded in 2006 in Kirchentellinsfurt, Germany where the business first sold clothing and gear for climbing and mountaineering.

Bergfreunde has since expanded its product selection to include gear for hiking, camping, snowsports, and avalanche safety.

[10][11] This slew of lawsuits has caused huge controversy with backcountry enthusiasts around the world, leading to a current social media backlash in late October 2019.