[1][2] Baja Beach Fest was founded in 2018 by Rosarito-based Aaron Ampudia and Los Angeles-based Chris Den Uijl, who met in Encinitas and are the current co-owners and promoters of the festival.

[4][5] The 2018 festival was one-day event which hosted 15 thousand people and featured performances by Bad Bunny, Yandel, Farruko and more artists.

The 2019 festival was a two-day event which hosted 30 thousand people with performance by Ozuna, J Balvin, Becky G, Bad Bunny, and Nicky Jam along with other artists including Alex Rose, Brytiago, Cazzu, DJ Luian, Lyanno, and Amenazzy.

[9] The 2020 festival was to be a three-day event with headline artists including Ozuna, Anuel AA, Karol G & J Balvin, however, it got delayed for reasons related to the COVID-19 pandemic.

[10][11] In 2021, the festival hosted 30 thousand fans and expanded to two weekends featuring performances by artists including Ozuna, Karol G, El Alfa, Lunay, Dalex, Farruko, Becky G, Sech and DJ Luian.