Bali is a lingerie company operating in the United States of America.

[1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.

Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh.

This campaign was created by KraftWorks NYC,[4] their primary advertising agency since 2005.

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