The film stars Ravi Teja, Anjali, and Shruti Haasan along with Prakash Raj, Adivi Sesh, Ashutosh Rana, and Brahmanandam in supporting roles.

Ravi works as a collection agent of ICICI bank in Bangalore and leads a happy life along with his friends and his father Mohan Rao.

Shruti and her uncle Crazy Mohan, have a habit of cheating gullible young men in the name of love - including Seenu.

After arriving at the wedding venue with his henchmen, Poorna recognises that Ravi and Mohan Rao are his former nemesis Shankar and Nanaji.

While Ravi is fighting with the goons, Poorna stabs Mohan Rao, kidnaps Shruti and flees away to Vizag.

In view to destroying Nanaji's empire, Poorna takes the help of Shankar, a young upstart, and makes him a partner-in-crime.

Knowing this, Poorna's elder son Babji, who always had a grudge against Shankar, attempts an attack on Anjali, only to be killed by Nanaji.

Nanaji and Shankar, overcome with grief at the loss of Anjali's death, decide to leave Vizag for Bangalore to lead a normal life as Ravi and Mohan Rao.

"[citation needed] For the first time in his career, Ravi Teja sang a song, thus making this film his debut as a singer, adding yet another feather in his cap.

[citation needed] Ravi Teja was signed to play the protagonist and his role was said to be a highly energetic one with a rugged look sporting a beard, similar to his look in his previous film Venky.

[citation needed] S. Thaman, who previously worked with Gopichand Malineni for Bodyguard, was recruited as the music director for this project.

[citation needed] In October, Anjali was recruited as the second female lead, after signing for Seethamma Vakitlo Sirimalle Chettu.

[citation needed] Ashutosh Rana, who previously worked with Ravi Teja for Venky, was recruited to play one of the antagonists.

[citation needed] Meanwhile, Brahmanandam's character name was revealed to be "Crazy Mohan" and his role was said to be one of the biggest assets of the film.

[citation needed] In June, it was reported that prominent Telugu comedian Ali would essay the role of Dr. Savitri, a male/female doctor, which was said to be one of the highlights of the film.

[citation needed] The next schedule started in Hyderabad in January 2013 where scenes featuring Ravi Teja and Shruti Haasan were shot, which was confirmed by the actress on Twitter.

[9] After the song's completion, the unit had its shoot at Appa Junction in Hyderabad for some crucial scenes at a very fast pace.

[citation needed] After completing a long schedule in Bangkok, the unit resumed its shooting in Nanakramguda, where some crucial scenes on Ravi Teja and Shruti Haasan were shot.

APHerald.com gave a review stating "Over all Balupu audio sounded as a mix of a new and old track from Thaman’s previous movies.

For the first time ever, Ravi Teja and Shruti Hassan performed live on stage along with S. Thaman, which elevated the event to Bollywood and Hollywood standards.

[citation needed] From 18 June 2013, the character sketches of Ali,[20] Srinivasa Reddy, Satyam Rajesh, Pradeep, Thagubothu Ramesh,[21] Ashutosh Rana,[22] Lakshmi Rai,[23] Adivi Sesh,[24] Anjali,[25] Prakash Raj,[26] Shruti Haasan,[27] Brahmanandam,[28] Ravi Teja[29] were displayed at idlebrain.com, the official web partners of the film in images with a countdown till 28 June 2013 which was told as a unique promotion.

Moreover, the posters of the film were decorated on 3 trains, covering all parts of Andhra Pradesh nearly on 26 June 2013, which was also a unique promotion activity.

[citation needed] Noted producer and distributor Dil Raju bought the Nizam area rights of the film for a reported fancy prize.

[citation needed] On 20 June 2013 Mr. Dronamraju Ravikumar, representative of the A. P. Brahmana Seva Sangha Samakhya, alleged that the trailer of the film contained derogatory remarks against Brahmins.

[33] Jeevi of idlebrain.com gave a review of rating 3.25/5 stating "Ravi Teja whose previous hit was released in January 2011 didn't find success at the box office despite having seven films in a span of 2 and half years.

"[34] The Times of India gave a review stating "The first half of the film looks pretty entertaining with good comedy, emotions and interval bang.

Kona Venkat's comic drama style coupled with Gopichand Malineni's well-shot action sequences hogged the limelight in the second half, where the story gets into the flash back.

"[35] APHerald gave a review of rating 2.25/5 stating "Balupu is not a complete action entertainer, but watchable once for Ravi Teja-Brahmi comedy.

[citation needed] The film continued its pace in spite of heavy competition from other big releases by collecting ₹26 million (US$300,000) at the end of the second week, however failing to beat the record set by Baadshah, which collected ₹40 million (US$460,000) at that point of time, however subjected to the number of screens it was released.

[citation needed] The film which was being remade in Kannada as Ravichandra starring Upendra and Ravichandran was shelved after partial completion of shooting.