It provides a web-based all-in-one sales platform that features tools for email, phone dialing, pipeline management, forecasting, reporting and more.

Base has been recognized by many publications - including Forbes, Crain's Chicago Business, ReadWrite, and The Next Web - for its intuitiveness, mobility and clean design.

[3][4][5][6] In July 2012, Box (service) CEO, Aaron Levie was asked at VentureBeat's MobileBeat summit about designing enterprise applications for mobile.

In January 2017 the new product Call Tracker for Base CRM appeared on Google Play.

[12][13][14] In September 2015, Base raised $30 million in Series C funding led by Tenaya Capital, with participation from Index Ventures.