Baselworld

[2] The show dates back to 1917 with the opening of the first Schweizer Mustermesse Basel (muba), of which a section was devoted to watches and jewellery.

After 1972's Europe's meeting place exhibition, companies from France, Italy, Germany, and the United Kingdom were also invited.

In 2018, Baselworld saw a significant drop in exhibitors to 650, and the duration of the exhibition was shortened by two days, although attendance remained stable.

[8] The management of Baselworld used the involuntary break, due to the COVID-19 pandemic, to rethink the physical, in-person concept and refocus the experience online.

The new Baselworld digital platform is supplemented by events, which will be available to the jewellery, watch and gem industry on-demand, 356 days a year, worldwide.