Beer Barrel Man

The December 1944 issue of Brewer News, the club's newsletter, depicted Owgust in a Santa Claus suit and long white beard.

[2] Since then, he has made appearances on stadium giveaways, such as the 1999 Turn Ahead the Clock promotion, and has found new life on Cooperstown Collection merchandise.

The contest received nearly 700 entries and the winning design, created by Ben Peters of Richfield, Minnesota, used the Beer Barrelman as the cap logo and sleeve patch.

In 2013, fans selected Bernie's Barrelman Ale as the name of a new craft beer, made by Leinenkugel's, in a poll on the team's website.

[3] On January 25, 2015, at their "On Deck" offseason event, the Brewers announced they would be bringing back the character, now named simply "Barrelman", as a costumed mascot.