Also covered is how advertising and lobbyists are used to control the beer market, implying that these things harm competition and consumer choice.

[1] Throughout the film, there is a theme that the smallest breweries have next to no chance to compete due to the sheer volume of advertising and outdated beer distribution laws.

The original laws demanded a three-tier system to separate the powers of selling beer.

The law demands that the beer brewer cannot deliver directly to the retailer, supposedly creating a separation of powers resembling the US government's legislative, judicial, and executive branches.

The film was written, produced, narrated, and directed by Anat Baron, former head of Mike's Hard Lemonade.