Social and behavior change communication

This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes.

[1] SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change.

SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation.

A successful SBCC requires much research and meticulous planning about the knowledge content of the subject and behavior/attitude pattern of the target group.

BCC has been adapted as an effective strategy for community mobilization, health and environmental education and various public outreach programs.

[9] Enhanced knowledge about the behavior change process has facilitated the design of communications programs to reduce the risk of HIV transmission and AIDS.

[7] SBCC consists of effective communication which is central to the success of interventions to reduce the risk of HIV infection.

SBCC by health practitioner
SBCC on the Development-Entertainment spectrum.
SBCC in classroom practices
The SBCC Summit 2018 in Bali, Indonesia, focusing on social and behavior change communication and featuring Entertainment-Education .
Over 1,200 attendees came to the 2018 SBCC Summit, where Entertainment-Education was a main topic among Social and Behavior Chance Communications professionals.