Entertainment-Education

"[1] In 1950, the UK-based radio soap opera The Archers broke ground by being specifically designed to educate the British people about farming issues and to help increase productivity in the postwar era of rationing and food shortages.

Sabido pioneered his method in 1967 by leveraging the Mexican tabloid Casos de Alarma to encourage readers to join the social security system of Mexico.

[5] Sabido went on to produce Ven conmigo, which was widely successful with a 32-point share and resulted in a million people enrolling in the adult education system of Mexico after the series' 1-year runtime.

[6][7] The Sabido-produced, family planning-themed telenovelas Acompáñame, Vamos juntos, caminemos and Nosotros los Mujeres followed soon after in the 1970s, which collectively resulted in a 34 percent decline of the population growth rate of Mexico.

Together with Sonny Fox, the president of the National Academy of Television Arts and Sciences, they then organized so-called "Soap Summits" that brought together the CEOs of large American broadcasters, as well as introduce American TV writers to the methods of Entertainment-Education.Since the early days in the 1980s, a number of organizations have flourished, led by Poindexter-heritage non-profits PCI Media and Population Media Center on the actively producing side, jointly having made 140 shows that reached more than 2 billion people[10][11] and had enormous impact on prevention of HIV/AIDS, family planning and women's rights.