[3] Jason Kapalka, co-founder and chief creative officer at PopCap and co-creator of Bejeweled, said: "The challenge in creating a new version of Bejeweled is to innovate and keep it fresh and exciting without losing touch with the gameplay that millions of people love.

[...] We've worked hard to make sure Bejeweled 3 retains the classic appeal of the earlier games while bringing a host of exciting new features to the table".

PopCap considered premiering the game's Zen Mode as a tool to help people quit smoking, where the player would be given hints during the gameplay on how to deal with their addiction.

However, PopCap eventually decided to remove the feature because if the game discussed smoking, its ESRB rating would claim it contained "tobacco use".

Bejeweled 3 was originally released digitally on December 7, 2010, through the PopCap Games site and their exclusive partners.

The Adobe Flash Player version features only the Classic game mode and is mostly based on the Bejeweled Blitz engine.

[8] An enhanced re-release of the game was made available exclusively in mainland China on July 27, 2012, sharing the same title as the international release.

Many community members have commonly nicknamed this release Bejeweled 3 Plus to differentiate it from the original version.

It originally contained only three game modes: Classic, Zen, and Diamond Mine.

However, future updates to the app added Butterflies, Lightning, Poker, and Ice Storm to the game.