Beleza Pura (English: Pure Beauty) is a Brazilian telenovela produced and broadcast by TV Globo.

It premiered on 18 February 2008, replacing Sete Pecados, and ended on 13 September 2008,[1] replaced by Três Irmãs.

It is written by the Andrea Maltarolli, with the collaboration of Emanoel Jacobina, Ricardo Hoffstetter, Daisy Chaves, Flávia Bessone, and João Brandão.

It stars Edson Celulari, Regiane Alves, Christiane Torloni, Carolina Ferraz, Humberto Martins, Reginaldo Faria, Zezé Polessa, and Kadu Moliterno.