The festival covers architecture, design, fashion, publishing, and new media, as well as related fields like communications, marketing, advertising, and arts management.
The event includes design labs, competitions, and presentations from international speakers like Karim Rashid and Daniel Libeskind.
[3] First held in 2005, the Belgrade Design Week festival was founded by architect and brand consultant Jovan Jelovac.
"[8][9][10] After attending the design festival in 2008, architect Daniel Libeskind was awarded a billion dollar contract to redevelop the Belgrade waterfront.
Past locations have included a palace, the bombed-out hotel Jugoslavija, an abandoned department store,[13] the closed contemporary art museum, and an old factory.