Jovan Jelovac (Serbian Cyrillic: Јован Јеловац) brand consultant based in Belgrade, Zürich and London.
It is the largest event of its kind in the Balkans, attracting international designers, artists and entrepreneurs such as Bjarke Ingels, Karim Rashid and Patricia Urquiola.
[5] Prior to Belgrade Design Week, Jelovac worked as a brand consultant for Imperial Tobacco UK, Hoffmann LaRoche, Inteko.
After a meeting with Wally Olins in London, England, the author included one of Jelovac's projects in his seminal book "On Brand.
[8] In 2017, Jelovac founded the gallery boutique "Brand New World Salon" in Zürich, Switzerland with his Belgrade-born wife.