Belgrade Fashion Week

Attracting international buyers and industry experts, the show has helped launch the careers of several Serbian fashion designers, such as George Styler, Ivana Pilja, Ana Ljubinkovic, and Boris Nikolic.

[4][5] The first fashion week to be held in Eastern Europe, it is supported by local media sponsorship and companies such as Textil distribution center and Matrix hair salons.

[8][1] The primary goal of the event is to support local talent and young designers by promoting them in Serbia, as well as internationally, and also by combining the artistic and commercial aspects of fashion.

[11] In 2017, the show introduced "BFW Choice", a new concept in sales that supports local designers through pop-up shops.

[16] In 2018, Belgrade Fashion Week had a special show featuring local designers whose clothing lines were purchased by Serbian department store Martini Vesto.