Having three set releases each year, all trading cards had images of illustrated horses, characters and magical friends with positive, inspirational messages on them.

[1] It was reported June 16, 2013 that the Bella Sara Company would be ceasing all operations and moved from its office in the United States to the creator's home in Denmark.

This card game pulled from Gitte Odder's history as a social worker who was caring for mentally disabled young people in Denmark.

[5] After the game proved successful in Scandinavia, the cards were released on a trial run to United States consumers in Seattle and San Diego at the end of 2006.

Other Bella Sara licensed products include: Bees and Jam sleepwear and intimate apparel, Jakks Pacific toy varieties, Codemasters DS & PC game, Paradise Kids Pose-able Horses, Simply Fun Treasure Trot, HarperCollins Stories and Activity Books, MasterPieces Activities, Trends International Posters, Ultra Pro portfolios, and other international product lines.