[2] His first master toy license was a seven-year deal with the World Wrestling Federation (WWF) to mainly produce figurines and playsets, similar to how Hasbro grew to success with the G.I.
[9] In February 2005, Jakks Pacific was instructed to restate the financial statements for fiscal year 2003 to account for the acquisition of Toymax, Trendmasters, and P&M Products.
[18] In October 2004, it emerged that the (since renamed) WWE had filed a lawsuit against Jakks Pacific, alleging that both parties had given bribes to the WWF executive Jim Bell and agent Stanley Shenker to hide 'superior' pitches from other publishers, such as Activision.
[25] In February 2006, Jakks Pacific announced it had signed a partnership with Metro-Goldwyn-Mayer (MGM) to make toys and playsets based on the Rocky franchise.
[27] In February 2008, it was announced that Jakks Pacific would sign a five-year deal with Total Nonstop Action Wrestling (TNA), to commence in 2010.
[28] In March 2008, the company announced it had signed a deal with Taylor Swift and the Creative Artists Agency (CAA) to produce a licensed series of dolls.
[29] In June 2008, Jakks Pacific announced it had signed a four-year deal with Ultimate Fighting Championship (UFC) to produce action figures and licensed toys.
In February 2017, Jakks and Warner Bros. Consumer Products signed a deal for DC Super Hero Girls related merchandise.
[40] In May 2024, Jakks Pacific and its costume division, Disguise, partnered with Dav Pilkey to make merchandise based on the Dog Man comic book series and film.
[41] Later that year, in August, Jakks announced its partnership with Epic Story Media and released its new toy line, Wild Manes.