Bernard Villemot (1911, Trouville-sur-Mer – 1989) was a French graphic artist known primarily for his iconic advertising images for Orangina,[1] Bally Shoe,[2] Perrier, and Air France.
He was known for a sharp artistic vision that was influenced by photography,[3] and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors.
[5] In the late 1940s, he also began a famous series of travel posters for Air France that would continue for decades.
[5] In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris.
[5] By the end of his life in 1989, he was known as one of the last great poster artists,[4] and many collectors and critics consider him to be the "painter-laureate of modern commercial art.